Fit Flop

Every FitFlop product is biomechanically engineered – which means it’s designed to complement your body
structure, joint alignment, and natural movement.

Feel and perform your best every day. We apply the research, cutting-edge science, and testing across our range, usually reserved for sports performance shoes. Because why wouldn’t you want to feel and perform your best everywhere and every day?

Ballet flats, beach flip-flops, platforms, wellies…we believe almost any style can be re-engineered to be easier on your body and
ultra-comfortable underfoot.

To understand the difference wearing something designed around the biomechanics of your body makes, you need to experience it for yourself. Remember, your first FitFlop purchase is unlikely to be your last.