Even if you don’t own a pair, you likely know someone who does – whether it’s your neighbor, spouse, or local barista. UGG has become a household name globally, with an impressive market worth of $2.5 billion as of 2023.
UGG has become synonymous with comfort and coziness, but let’s not overlook the price tag. You might find yourself mulling over the price if you’ve yet to invest in a pair, perhaps asking, ”Why are UGGs so expensive, anyway?”.
Let’s examine why UGGs are a significant investment- worth every penny, many would say!
So, Why Are UGGs So Expensive?
To fully understand the price of UGGs, it’s essential to understand some fundamentals about the brand. No brand sets out with a pricing strategy that doesn’t work.
The price of UGGs comes down to business and brand goals and customer buying habits. However, the quality of craftsmanship also significantly influences the cost of UGG products.
Let’s take a look at some of the standout advantages of UGGs:
- They are crafted from premium materials that deliver some of the best performance and durability on the market
- UGG’s signature sheepskin lining provides the ultimate in comfort and insulation, delivering on the promise of warmth
- The natural fiber of UGG products is moisture-wicking, preventing the buildup of dampness, bacteria, and odors in your shoes
- UGGs are versatile in terms of style and aesthetic, offering a range of silhouettes, colors, and designs to suit all tastes
It’s important to note that plenty of UGG dupes are on the market today. They may cost less than UGGs, but there’s a reason. The quality is simply not the same.
Affordable Luxury for Your Feet
Nothing relatively measures up to the price tag attached to buying luxury items. For more people, these items are simply unaffordable. This is where UGGs are different.
You have access to what feels and looks like a premium luxury product at a fraction of the cost of luxury goods. UGGs offer long-lasting durability and unmatched comfort – in other words, they perform like a luxury product but are far more affordable.
UGG is Ahead of the Competition
It might be tempting to invest in a more budget-friendly pair of winter boots, but the reality is that they just don’t measure up to the performance of UGGs.
Other boot brands’ inferior construction and materials mean they’re not made to last, like UGG boots. Premature wear and tear means you’ll need to repurchase a new pair of boots before you’d like to.
When you invest in a pair of UGGs, you do not need to worry about wear and tear. The brand is leagues ahead of the competition thanks to expert craftsmanship and superior UGG quality factors. They’re made to withstand all seasons’ elements and harshness – especially the colder months.
With the proper care, you can hold onto a pair of UGGs for years – making them a worthwhile investment.
They Are Effortlessly Versatile
UGGs may have been used solely for lounging at home, but those days are long gone. The beauty of investing in a pair of UGGs is their versatility. Today, your UGGs can easily transition from comfortable, at-home shoes to casual wear when you’re about and about. Or, they could even complete a chic winter outfit.
Whether the classic UGG boot paired with jeans and your favorite sweater or the slim line mini boot paired with a skirt, leggings, and a blazer, you can quickly leave the house in your UGGs and look good.
UGGs are also a great go-to, slip-on shoe if you need to run a few errands quickly. They’re easy to get on and off quickly, making them a convenient shoe for your wardrobe.
UGG Boot Materials
The UGG boot and other classic products would not offer the durability that they do without UGG’s trademark materials. This is the cornerstone of UGG’s success and why they make such a great product worth investing in.
Traditional and modern techniques are used to create UGG products, ensuring they are of the highest quality. If you aren’t already aware, all UGG shoe insoles are made from the finest grade-A, twin-face sheepskin. This offers warmth, comfort, and dryness from the inside of each shoe. The wool lining also helps to regulate your body temperature, helping to keep you warm on even the coldest days.
The outside of each UGG product consists of premium, water-resistant suede or leather crafted to resist moisture, making them as durable as possible. The soles of each UGG shoe consist of flexible, lightweight rubber material that offers slip-proof, sturdy shoes.
These materials set UGG products apart from others on the market today – which plays a significant role in UGG boot pricing.
Skilled Craftsmanship
Without the incredible skill of expert artisans, UGG products would not be what they are today. Every time you invest in a pair of UGGs, you also support the careers of these talented artisans who put their all into each UGG design.
A considerable amount of time and effort goes into each UGG product. One of the main reasons why UGGs last you years versus a few months is because of how skillfully they are made.
Along with skilled craftsmanship, UGGs also undergo stringent quality control testing. This rigorous process ensures that each product the brand makes stands up to the high standards customers expect. This is another reason UGGs can withstand the elements, making them one of the world’s premium boot brands.
The skilled craftsmanship of UGGs also makes them orthopedically friendly, so UGGs look good on your feet and are also good for your feet.
UGG’s Sustainability Efforts
Finally, their commitment to sustainability is a massive part of the UGG ethos, which resonates with many conscious consumers today. This is another huge factor that drives up the price of UGG products.
It’s no secret that it costs brands more to produce their products sustainably. UGG works alongside organizations such as Canopy, Savory, and the United Nations Global Impact. They work together to use the most sustainable materials and techniques when crafting each product.
The United Nations Global Compact (UNGC) is the largest corporate sustainability initiative in the world today. UGG is proud to be part of this initiative. Through this partnership, the brand aims to commit to universal standards on environmental practices, labor standards, human rights, and anti-corruption initiatives.
These sustainability goals require financial input and support, which plays a significant role in the price of UGG products.
UGGs As a Fashion Icon
UGG has become a well-recognized household name in the world of fashion on a global scale. If you asked anyone from almost any country, they’d probably recognize the brand and even own a pair of UGGs. This iconic status plays into the cost of UGGs and why they tend to cost more than your average winter boot.
Despite their popularity today, the rise of UGGs as a fashion icon has been slow and steady. UGG has originated from humble beginnings. Initially designed for and used by sheepshearers in the Australian outback, the brand has become a fashion giant and a stylish but practical item to add to your wardrobe.
With the backing of celebrities such as Paris Hilton, Kate Hudson, and Jennifer Lopez, UGG has solidified itself as a mainstream contender in fashion and pop culture.
Market Output
Consumer demand is another factor that can drive up the cost of products. UGGs tend to sell at a premium due to their popularity and the current market output.
Due to a significant change in lifestyle for many people post-pandemic, UGG has become increasingly popular. The brand has grown from strength to strength thanks to the rise of remote work, work from home, and an emphasis on casual attire. Today, a pair of UGGs is a staple in everyday casual wear.
The social media boom has also helped to propel market growth for the brand in recent years. UGG has leveraged social media marketing, influencers, celebrities, and user-generated content to showcase its products and expand the brand.
This, in itself, has helped to propel the brand to what it is today, thus influencing the cost of its products.
Invest in Your Foot Health
The bottom line is that expensive shoes are always worth the investment because of the top-quality craftsmanship. The better the quality of the shoe, the better the orthopedic support. Investing in the right shoes is vital to your foot health.
So, if you’ve ever pondered ”why are UGGs so expensive?”, this is why. As an authorized retailer of some of the world’s top shoe brands, our team at Feet for Life takes your foot health seriously.
If you’re looking for orthopedic shoes for a range of foot conditions, whether it’s heel pain, arthritis, or bunions, we offer the perfect fit. Explore our product range of UGGs for more.
